Hi, I published my first app in March, so I already went through the closed testing phase. It was so complicated for me because I don’t know 12 Android users. Took me three attempts to make it through testing.
But I would say that you do need feedback, because after the 14 days they will make you try another 14 days if you don’t get enough engagement or feedback. I wish you luck.
I’m pretty sure it’s every time you want to publish the app because that’s the standard review process. I did try to make a second app listing and it still wanted me to get through to the closed testing phase. What they probably mean by that is the cutoff is something like November 2024 (Might be a different date) where all new apps beyond that have to go through that testing phase.
