Well you have about 20 uses before it gets really costly, so you gotta conserve them. Plus they get reduced by scientists and the prestige upgrade that reduces costs by 45%. But I agree it's still bad and needs work. I'm thinking of adding a prestige upgrade that reduces costs or coefficients of all rituals by 10%~ every time you kill a mountain or maybe every few minutes. That way they have some staying power late game and there is some strategy to them. But that too might not be enough and I might have to think of something else. Maybe a simpler linear scaling. It could cost almost no gold but have a large CD, but then you can't spam Wind Bomb, and Swap Building needs to have a low CD to not be annoying, plus it's linked to the laser cannon's disco shuffle, so it needs a cost...