I see the potential, but right now it feels quite frustrating. The fact that enemies level with you and become much stronger than you are (without a possibility to reduce arena levels) means that you run into a hard wall.
I got stuck on level 2 despite having the best weapon and armor that I could be crafting. Now I can't loot anything because all enemies defeat me. The only way out seems to be creating food but this basically is a "wait 30 minutes creating ingredients for a minor buff which gives you a slight chance to succeed".
Also the help screens should be accessible with a help-button and when you navigate to a new screen there should be a quick description instead of a full tutorial screen. Also maybe you should have ranch, farm, canteen and contracts be unlocked after some condition, just to prevent the high information density in the beginning.