Cool game! This is the first time I’ve seen a side scrolling 3D endless runner with multiple lanes. The game looks beautiful, and I really enjoyed it. I like that you don’t have control over when to throw the gold; it makes you take risks to stop the ghost from getting closer. It’s a fun implementation of the twist 'a helpful feature that might turn against you.'
Honestly, I don’t fully see how the game fits the theme besides the TV model at the start. I also personally felt that the voice acting doesn’t really match the atmosphere you set up; maybe using normal SFX would fit better.
I tried the browser version, and the UI doesn’t scale correctly. Since you’re using Unity, here’s a tip on how to make the UI always scale properly for FHD resolution, as this problem has haunted me for a while.
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Make sure all screen space canvases are set to UI Scale Mode: Scale With Screen Size, with the reference resolution being 1920 × 1080, and Screen Match Mode set to Match Width or Height with the match value at 0.5.
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Go to Project Settings → Player → Settings for WebGL, then set the resolution width to 960 and the height to 540.
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Lastly, go to your game page on itch.io and set the viewport dimensions to 960 for width and 590 for height.
That’s it! I hope that was helpful. Great work!