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Could you share the design philosophy behind this artwork? Why did you choose a purple outline instead of a darker or a black one?

And, there seems to be an asset (Food and Drink Icons) that uses black outline, which has left me a bit confused.

These assets seem to have slightly different styles. The ones with purple outlines are simpler and cuter.
thank you.

The purple outline gives the assets a bit of a softer look, and is just an aesthetic choice.
If you are referring to the food and drink icon pack, this is simply another pack which have another aesthetic. I've moved more towards the softer look as I personally like it better in some cases, and because other people seems to as well.