concept is really cool and I love the art! I also didn't realise there were outfits to collect until I read the comments but makes for a good goal!
one small thing that I think could make it more fun (besides adding things to the gameplay) is making the shop more cozy and make it so I could watch the customers get in/out and looking around while standing behind the counter by zooming out or putting things closer together? (idk I love seeing my shop in action in these type of games)