FYI: 75 dollars isn't affordable for free games either.
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The average marketing firm will ask for around 25%-50% of a games budget to go towards marketing. This could mean hundreds or thousands for top-to-bottom marketing plans and we have seen this across the board. If devs cannot invest into their games financially that is totally understandable and marketing could be done without the use of a service. However, by hand and grinding for it, to curate a list (typically speaking) a person could get around 200-400 names per day. Meaning a 4K list would take 10-20 days to complete that could be spent working on the game. To also send emails in mass, you need to pay an email distributor since a regular account is unable to send thousands of emails per day as most email providers cap sending limits.
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The concept is monthly/biweekly at most to reduce burnout. Games also have to go through application and to be selected.
Oh, that makes more sense. I was just trying to imagine a streamer trying to deal with 20 emails a day with games of varying quality. With that kind of thing, they would definitly be off the list. So if I understand correctly, you are only going to use high quality games that would actually have a chance of being successful?
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Depends on what you mean by "high quality". Quality is the primary factor, a well made/fleshed out game, hand picked by being something that people would be likely to play or click on. Can't push every game as the same thing could occur if unfinished or low quality games are pushed, you would also see the drop in open rates / conversions. The idea is to be like a "Game Pinata" where you open it and you don't know what you're going to get but it could be great! Almost like opening the "recently released" area on Xbox Gamepass or something but in your inbox for indies.