I like the idea, but I think it lacks a bit in the implementation of it. I tried quite a lot of times, but I just couldn't destroy the tents and get passed the campers.
I think it would've helped to have the player pushed along and keep the momentum as it was quite difficult to gather enough speed to cover ground (or maybe I can playing it wrong?). I have played I am Cat, so I'm used to that mechanic but this game seemed more tricky to get around.
Overall though, the game looks great and the idea/concept is really good - but like I say, I think the controls let it down a bit.