Expecting godd sense from a private company... delusional. its going for the most profit and right now its thins moral campaing, They dont give a fuck about right or wrongs. They go for the most profitble momentarly action. In a few months nothing they are doing now will stand.
I understand your point, opression can come in a viriety of ways, and sanction everything reletable with violence would be te most consistant way to act but it is a private company looking for profit. Endosing the moral of the powerful group of the moment is the most profitble action.