Thanks you so much!
I did wonder, does the description on the top left not read as adventure hooks? It was intended a such, but you're not the first to remark a lack of hooks.
Viewing post in the Hoard of the Sin-Eater jam comments
You know I completely missed that upon first reading! The block of red text perhaps has negative impact as the map is the same shade of red. I think the red pops more against black text, but this could just be a me thing than the general consensus. Regarding the second hook, "Rumors tell of a hoard of treasure...", the specific nature of the treasure is left open. While this offers flexibility, the hook might be more enticing if it hinted at a more specific or thematically memorable prize for the party to heist, something that ties directly into the "celebrators of sin" theme.