There is a Launch.bat file inside the zip which runs the exe inside RelWithDebInfo with the correct folder and arguments to run the game.
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It's possible your GPU is too old. Aruseus has posted that their GTX1060 does not support mesh shaders, which are another requirement for the engine (even if the game does not use them). I've updated the game description to mention mesh shaders, but sadly I don't think you will be able to play the game :c