Very tight gameplay loop! Clean presentation and feedback elements really makes the game feel good to play. Here are a few things I think could be considered: 1) I wish the shop buttons were always on the screen instead of an overlay, because after a certain point I always just have the shop open and covering the game window. 2) I wish the shop buttons would change color when I had enough loops to buy them. 3) I wish the ascend multiplier appeared next to the shop upgrades to remind me. Overall well done!