What happens next time when credit card companies say they won't take payment from websites that sell games with gay characters? Or games with violence? Or games with any cursing? If you cave in at the first sign of pressure, you're opening the door for something even worse in the future. Itch bowing down without putting up any fight, even going so far as to remove non-NSFW games that just featured gay people is a disgrace and they absolutely are at fault.