The expectation is communication, dude.
"Hey, this is what's happening. Here's where your money is. This is the timeline. We're really sorry, but we just don't have a choice in this. More information to come when we have it."
Do you know what we got?
"Emoji"
Do you know where our money is? Our livelihood and the next month's mortgage payment? 'In processing'. And if they decide the project doesn't qualify for the store anymore? Let's just say that there's been a history of this group simply 'not having the money anymore'. So don't pretend that this couldn't have gone a different way. And don't pretend that they had to act in a split second to save whatever it is that you think they had to save. They could be making a whole lot by witholding the full payouts from 20,000 nsfw games. Enough to make it worthwhile to nuke their own storefront and retire.