Thanks to those that have reached out so far - via email or on this thread - some interesting questions to mull over.
Generally speaking, it seems indies have a particular appetite for PR knowledge, and how to approach press and media. I think this feels like a unapproachable, overwhelming task for indies - but it's not.
In putting together The Zero-Budget Game Marketing Manual, I've reached out to some of the games media's more prominent voices, and put your questions to them directly. The book will feature quotes and Q&A from those journalists, with specific advice for the indie community. Looking forward to being able to share the full list of collaborators soon...