There are two possibilities:
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The collaborate button on Streamhub actually works like the one on Witch due to a mistake on my part (I’ll fix it in an update very soon).
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It turns out that notoriety doesn’t always work the same way. There’s a 1-in-3 chance that if you have high notoriety, the Witch staff will call you. So, maybe they didn’t call you the night before, but they might call you the next night, even if you haven’t streamed on Witch that day. I understand it’s confusing, so I’ll try to change it.