Updated my project taglines, now asking about them instead. Bump
Viewing post in My project short descriptions - too boring?
They are better, imho.
Now, if there were just not so many other game developers to compete with.
Apart from luck and active advertisements, I think there are only a few things to improve for cheap, and they might not even have that much of an impact. Probably. One would be to not have a cover image. Not having screenshots would be a big one for me. Having no comment section. Disabled ratings. A bland tagline. Inaccurate tags. An overly marketing speech as a description with empty promises and no information. AI generated texts on profile page or game description. That kind of things. Having no demo version for a paid game. They are zero cost to improve, but might deter some potential players, if they should stumble upon a game.
That list is subjective, but I just can't imagine a good reason to prefer the game that does it "wrong" over a game that does it "right", all other things being equal. But the effect can be negligible. Just look at the success of game like Baldi's Basic. Once a thing is famous enough, quirks might actually improve reception, if they are in line with the style.
Oh, and now I know, why I did not read those one liners at first. I looked at your games on your profile and a profile page does not display those. The account page does.