I have mixed feelings about this one. The first playthrough was an easy 4/5. Great atmosphere, satisfying gameplay loop, and a unique experience with every doll. Some of them gave me actual chills; Andy's section was especially well done.
Going back for the other endings was what tanked my enjoyment. Even with the replay feature, this game is very tedious the second time around since there are no more surprises. The method of getting the 3rd and 4th endings is clever, but the novelty wears off after doing it once. If the true ending involved an especially difficult secret level, the tedium might be worth it, but the only reward for getting every ending is additional lore. In my opinion, this is not the kind of game that needs a story, especially one this confusing.
If I could give this game a 3.5/5, I would. Getting the other endings was a 3/5 experience, but the first playthrough was so solid that it would be unfair to rate it as such. I suppose this comment serves as both a critique of the game and a warning to future players.
Also, I would recommend removing the last screenshot from the info page since it's a spoiler.