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I’m in the UK and Itch is trying to charge me VAT, but according to https://www.gov.uk/guidance/zero-rate-of-vat-for-electronic-publications
Books are exempt from the standard rate and should be 0 rate. Itch also references some EU regulation and (fortunately or unfortunately) we’re no longer in the EU in terms of market regulations. Should I get a support ticket in to Itch, I guess?

Unfortunately, this appears to be an itch problem. Good luck!

Thank you. I did send a message to itch support. Have subsequently remembered that there are other places to buy the same PDF which don't have the same mistake.