We are currently working a new update that will bring an easier mode and a mode that scales up the difficult as you play. We hope those will be more fun for people just getting started while they get used to the mechanics or anyone who just prefers the slower pace.
We actually do have that one in the game already as the “Cheese Greatest” modifier! That’s a great example of one that has a good risk v reward aspect to it. If you think of more please let us know!