Thanks for your comment!
So the way it works is: Everytime you enter a clearing, you check for all the sights that are there - which is pieces of every faction and some other things such as ruins, river, hirelings, etc. You then choose the order in which you want to resolve them. Let's say you decide to start with the Marquise de Cat, so you take the corresponding token. If it is on a spot that says +1, you score a point, then place the token on the very first +0 spot on the track and slide all others over to fill the empty space. You choose rivers next, but unfortunately, you've only just been at a river clearing, so it still sits at a +0 spot and you don't score. You still place the token at the start of the track and slide the rest of them over, including the Marquise de Cat token you just scored, so you hope the next time you move into a clearing with them, it'll be back up to a +1 (or even +2 spot) You then choose landmarks, which you haven't been to all game, so it's very far up on the track, at a +3 spot. You score 3 points and move the token to the start of the track.
In short: You score more if you visit things you haven't visited for a longer time. If you move from one river clearing to another river clearing, for example, it is not a novel sight for the touristic bumblebees, so they don't like it as much and score less.
I hope that clears it up a bit.