Then, if/when people ask where you got those (the merch) and what the place is, you get to to drag them down the rabbit hole and info dump on them. They will either think you are a nutter, or be interested and check out the game.
That's exactly the hope! I'm not chasing after making something for everyone, because that's not really possible--but I want to make it something truly special for those who do resonate with this story. ❤️The merch should be like a gateway to the Bright Oak Book Club, if I can do it right! Or at least, like, fun on its own. Fun is also good. ✨