The first time I played I did pretty bad, I focused on spies (because they are cool) and eventually conquered the world, but everyone was upset and quitting and eventually I bankrupted. Then I remembered listening to a stream where the artist mentioned that the icons were the character’s personalities, and the curly mustache spy with the 💩 icon made sense. Crowns were probably leaders, flowers were nice people? Sounded familiar. I replayed and did much better, slowly growing my team whenever they got injured and replacing the lower muscle tiers with whatever new icon showed up for hire. I made it a few years and had ~$15k in the bank, but hired an expensive shark that ate through all those savings until I was broke. I played a few more years but never made it over $2k, mostly was in the red, but overall I had a lot of fun and can see potential.