A lot of it is that MCS is just one of dozens of projects we've released over 10+ years now, so we've built up an audience and a reputation around us. Part of it is good timing, we dropped MCS around COVID when the themes were really on everyone's mind; part of it is just hard graft, we appeared on a lot of podcasts, we put the game into a lot of people's hands, we paid for coverage and attended conventions and talked to a lot of people. It also helps that we made something really phenomenal, that people get excited to share with their friends!