I hear you: marketing can feel like a whole other craft on top of game making. Here’s a simple path you can follow without it being a huge time sink:
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Pick one or two communities to start
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Reddit: Try subreddits with clear self promo rules like r/IndieDev, r/GameDevClassifieds or r/itchio. Read their pinned rules, then share a short post (title, 2 to 3 screenshots or a 30 second video clip and a link) once a week.
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Leverage a YouTube channel
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Post a 30 to 60 second highlight on Shorts. Show a funny bug or a new feature!
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Link back to your devlog or itch.io page in the description.
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Join a few Discord servers
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Lost Relic Games: Great indie dev community where you can share progress and get feedback.
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Itch.io Official Discord: Good for dev updates, networking and sharing your game in showcase channels.
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Bonus: search “indie game dev” servers. Share progress snapshots in the show and tell channels.
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Make it a mini habit not a time sink
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Block 30 minutes once a week for posting and engaging. A quick comment on someone else’s work counts as community building.
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Plan for when your game engine looks polished
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Keep a pocket folder of 5 to 10 clips or images you can share instantly when you hit milestones (like you already do for these devlogs).
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Ask friends or testers to help spread the word if they love what they see.
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You’re already doing the hardest part. Each small post builds credibility. The more you share genuine progress the more people root for you. Let me know if you want a template for a Reddit post or a devlog outline; I'd love to help out! Been following your project for well over a year now, and there's nothing more I want then to see it thrive. You got this!