Pretty much hints to one of the things you should do through out the night. Keep your sanity(?) high. Squeeze that plushie 3-4 times and keep your sanity full. If Ari shows up and sees you're stressed (bar is about 1/4 full), she'll knock you out. Sammy is a bit helpful too. When she's inside your office, upon shaking her off your sanity gets refilled.