Yeah, I think we just introduced this bug, ironically by fixing a different scale bug x) Does it happen specifically with packages that were stored overnight, or maybe stored rotated? Or did it happen to just any random parcel? If you've found a way to reproduce it, let us know.
At the moment, purchasing the wayward mariner once should unlock the marketing upgrade. It might shift around though in the future -- we're still figuring out the upgrade tree structure!