I'm new to TTRBGs, a sales clerk from a games store recommended GSTR for a beginner. I have the zine and the character sheet downloads but is there a storyline I follow or do I make one up?
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Welcome to the hobby!
If you have the zine edition of the game, turn to the section called "GM materials," starting on page 24. That should give you a pretty good overview of how running the game works. In brief, as the GM you'll be creating a story at the table, using the framework and inspiration provided by GSTR—and, of course, drawing on your fellow players contributions too!
If you want to see some examples, I recommend checking out this Youtube playlist of recorded sessions of the game: https://www.youtube.com/playlist?list=PLp2rr7I2jFTlcOHYF9PNj55wQ7owv4rJL