Use a jam to get noticed, especially if you can manage to score in the top 10-20% of those jams. My number of views went from a token amount to almost 5000 within a year.
Also, the larger the jam is, the smaller your game should be. People often only have a week to review as many games as they can, so time is very limited. Assume they have 15-20 minutes tops, which should be enough to either beat the game or make a decent amount of progress and leave a desire for them to want to return. Don't make my mistake and submit a jam entry that takes 2 1/2 hours to beat: NO ONE HAS THAT SORT OF TIME with a ratings / review deadline.