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True. We intend to combine these strategies. We figured flyers with just game title and links to website won't produce much incentive to go find out more about our game unless we offer a demo. We could also draw in more people to try our game on some location if we offered free something (ie finish all three levels within time limit and you get a five dollar gift card?). Of course, I haven't actually tried any of this yet. First things first, get the demo ready.  It'll be after the holiday season before I start calling some stores. I have no idea if people are open to this sort of suggestion. I'll try to post something when I get some result. :)