Thank you for the feedback and for playing! When I make a tutorial after the jam I'll explain in more detail generally what each type of customer wants. I wanted there to be a risk-reward of either "overproducing" your monster but you know it will satisfy any requirement in a certain level or try to minimize the resources used per monster but risk that no one would buy it that turn. But I do agree that informing the player generally what each type of customer is looking for would improve the game-play loop :)