In our Telegram channel, we posted a part of a message about how you can interpret the jam's theme:

"It's time to unleash your creativity and create something truly unique! How will you interpret this theme? A tiny seed growing towards the sky? A journey from humble beginnings to greatness? Or something completely unexpected?"

I had to come where to try to understant the theme. Is it something cultural? Never heard it before, maybe because I'm from SA.