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Set in a fictional universe, often (but not always) with fantastic or supernatural elements, alternate worlds, magic and monsters.

Your choices throughout the game will determine which ending you get. Likewise, your ending will vary with your choices.

An otome game is a story based video game that is targeted towards the female market. Generally one of the goals, besides the main plot goal, is to develop a romantic relationship between the female player character and one of several male or female characters.

http://en.wikipedia.org/wiki/Otome_game