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Inspired by (or directly containing elements of) storytelling and visual design that are otherwise most commonly seen in Japanese animation.

Your choices throughout the game will determine which ending you get. Likewise, your ending will vary with your choices.

An otome game is a story based video game that is targeted towards the female market. Generally one of the goals, besides the main plot goal, is to develop a romantic relationship between the female player character and one of several male or female characters.

http://en.wikipedia.org/wiki/Otome_game

Either prominently containing or entirely themed around romance, this genre is typically focused on interpersonal romantic relationships between characters and the player.