The concept was really fun and I could see it being some media simulator of sorts, maybe an addition of rival media companies, their ratings and some kind of quota for outreach can add more challenge! Something like Rebel.inc but you increase your coverage.
This was a really nice concept! I can see myself playing something like this for hours at end. It reminds me of the flash games on web! The controls could be improved though, maybe a tutorial to help understand movement and rotation of parts.
The concept is really nice! However the control were really difficult to understand. It took me a while to figure out how the levers rotate and move parts.