No, Steam is not required. Simply run the executable after you have downloaded the application.
Sören Möllers
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A member registered Jan 14, 2021 · View creator page →
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Thank you for the feedback! Concerning the background: You can set the background color under "View > Set background..." in the main menu to any color and also include a background image. But what I think needs to be done is to inform the user that jpegs don't support transparency or as you said offer a convenient way to set the background color from the export dialog.