itch.io

Here's the problem with that:
Itch.io doesn't care.
They want wide appeal and they will likely use the most widely usable(even if misused) term and definition even if it runs counter to what the term means at its core.

Can you not call this a roguelike.

Roguelite.
Roguelikes are tile based, turn based, proc-gen strategy RPGs with permadeath.

this is just proc-gen and permadeath.

None of those are roguelikes either. They're a butchery of the tag

Cool game but can you not tag it as a roguelike?
this is rogue: 

https://en.wikipedia.org/wiki/Rogue_(video_game)

is your game like rogue in a large measure? No? Then its not a roguelike, the same way mario isnt a metroidvania just cause its a sidescroller.

http://www.roguebasin.com/index.php?title=Main_Page

http://www.roguebasin.com/index.php?title=Berlin_Interpretation