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It’s a bit confusing at first that there are upgrades on the game screen but none on the upgrade screen. However it’s a nice concept for a prototype.

P.S. Love Body Ekrem!

Enjoyed the game. Nice touch on card-merging for the theme 

"Actually, you can track your likes and likes/sec in the top-right corner.
It’s possible the UI is acting up because of the window size and you can't see it ( or maybe it is too small and I need to make it more "important" :)). 
I built this for full-screen use, so small displays might be a bit wonky. I’ll check it out, thanks for letting me know!

The game is updated here, and we also have a live demo available on Steam. If you want to try it out and provide feedback on the new updates, feel free! Thanks for your support!

Appreciate it. Thanks for your support!

It’s exactly like that right now! The starter film only drops 'Street' and 'Urban' tags, which provide a 15% bonus. However, more expensive films can unlock synergies like 'Abstract' that gives 50% more likes but require more photos to complete. You can see which tags a film drops via the prestige upgrade. But I’ve decided to hide the synergy filters until you discover a photo with that tag to prevent information overload after your feedback:)
 I'm also considering better progression systems, like hiding certain films initially. Balancing the economy is tough but I’ll keep refining it until the Steam demo!

Thanks for all the feedback!

Thanks so much for the feedback! I’m really glad you’re enjoying the core loop.

Regarding progression: the intended path is to push through the "Likes per Second" upgrades, hunt for better films and rare photos and use the Rebrand (prestige) mechanic to scale faster. However, I hear you on the gallery costs. I'll definitely look into rebalancing those early-game milestones to reduce the grind.

Your point about synergies is spot on. I love the idea of unlocking them gradually via specific tags to prevent information overload. Maybe they could unlock only after you find your first photo with that specific tag? I'll definitely look into implementing that.

Thanks for playing and helping me improve the game! Stay tuned for updates!