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(-5)

I apologize in advance for repeating a rather common criticism, especially considering that this is the beta version, but still:

Mario horror game? Sounds interesting! Luigi's Mansion proved it could work! So where the hell is King Boo, then? I mean, the setting is a ghost-infested mansion and the plot is dead serious! King Boo would've fitted in perfectly as the main antagonist, and he's completely absent in favor of an OC.

In fact, Mario feels like he could've been taken out of the story and replaced with another OC and nothing would really change. A good, proven-to-work premise of a Mario horror game, and it's wasted by the fact that the only three characters from the franchise who actually appear are Mario, Luigi and Peach, and they basically play second fiddle to a bunch of OCs.

Also, I know you call it "edgy" and it was made to deal with health conditions, but the "edgy" content goes way over-the-top sometimes. It's Mario! Mario is meant to be funny, and silly, and goofy! Even Luigi's Mansion knows when to crack a joke! And he's expected to be taken seriously?

Again, art style's good, and it could've been a serviceable explorer horror, if it wasn't for the fact that it just had to have Mario basically making it a joke.

(+1)

It's really simple, the creator just likes mario a lot

Would anyone be aware of this game or it's content without Mario in it? Would anyone play it? Would people write it off even if they DID play it because the characters were forgettable or generic?
I don't think the creators chose Mario specifically to get more eyes on the game, but just like Mad Father and The Witch's House, the main two inspirations for this game, the innocence in these little girls, or in this case, our cute Mario, is meant to disarm you when the real horror jumps into view. 

You mention Luigi's Mansion, and that is a great example of how the Mario characters can work in so many settings. Mario & Luigi, Mario Kart, Puzzle & Dragons, and Mario + Rabbids all show the versatility of these characters working in so many moods and tones. Can Mario work in a darker, more mature context? Absolutely! All 3 Paper Mario games have dark areas, ghosts, heartbreak and more that are creepy and downright scary in lovely ways! A town transformed into pigs, the video game equivalent of Hell, a world being eaten alive!

Why was Mario chosen? Because he's comfortable. Generic. One of the author's comfort characters, to be precise. We know him well enough to have a point of reference that can be used to descend into surprising maturity and violence. I think it works! Like, analytically. Subjectively will be different for everyone, but like I said, we wouldn't be here without Mario to thank!