This is so original that even though I understood that I had to die after the first time it happened, my brain still didn't let me since we're so used to trying not to die in platformers. That's really rare to find something that takes a common core mechanic of a genre and completely flips it on its head like that. The main character is a really cute little guy too, he's more than happy to die and be endlessly reborn, it's adorable.