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I find it strange that if you type the exact title in itch.io's search bar, this doesn't even appear in the results.

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Hi! Was you logged in?

If not, it may be because itch doesn't show nsfw content to not registered users.

If yes - that's strange for sure. When I search "Beauty and the Thug" being logged in, I get it as the first result. I hope it's not because I'm the author.

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It happens with all adult games even when logged in. Including purchased content, you must find it through your profile instead.

I guess you can allow nsfw content in your settings. As the author of nsfw game I don't have this option, so I can't be sure.

I have NSFW enabled of course, and yes I was logged in. I didn't have the game yet, I heard of it elsewhere and wanted to buy it.

I highly recommend advertising off-site and providing direct links.

Well, it calls "shadowbanning." Other nsfw devs said about that, but I didn't believe that it may be true. But it's true. Unfortunately, I can do nothing with that.

I do advertise, but again - with nsfw it's not so easy. I can't use Google ad or something. If you have any suggestions, I'd like to hear them.

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Well I actually have two pointers.

  1. How I found this game is via https://www.youtube.com/@SexPositiveGaming. This is not the only channel of its kind. It's not just the creators who suffer from shadowbanning, it's obviously the consumers as well. So they organize to share what they found and liked, and creators can chime in there or get in contact with multipliers. We want to know! So running in open doors there.
  2. Another game I'm obviously not going to advertise here is seeking for people to spread the word in reddit communities. Apparently they already have realized the above strategy, just on a different platform.
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if you input into the tags 'adult' when looking for games on the site this game comes up but I first came across it amongst many other games also of course but I've found that to be the case with all the adult games on here not being capable of just searching for them directly shamefully. Maybe the site itself needs to be updated to allow them to be searched for more easily.