yo! Comparison in relation to social media and the effect it has on people is such a prominent topic but such a difficult one to report on formally, I think using games as a medium of exploring this topic is a really good idea as it takes a non-conventional approach to showing the effects of such a dangerous but difficult to talk about subject. People nowadays are sometimes reduced to the sum of their social media status (just look at LinkedIn) and it's crazy that so few people are aware of this so I think this is a good direction to be going in with your research!