you have to unzip the folder by extracting the files(right click on folder, select extract files, extract the files, once extracted find the game in the folder, right click on the game and select run as administrator, if it doesnt run select more info on the pop up window, select run anyway, if it still isn't running look at the bottom of your screen for the microsoft sheild symbol and click. That should work. This is how all itch.io .zip files work.