Exactly how does one acces the event?
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oh.well after the whole main story line ends.You will get an info saying that the easter bunny with a hat(Scarlet)has a new gossip unlocked :P After you gossip with the easter bunny(Scarlet)you will get a new event.
Basically this:
Then choose how is penny able to carry critters all day
And thats basically how you get the frosty event :P