I like the concept of seeing other people working on the same goal and taking up your resources, but what is the goal here exactly? I don't mind grinding that much but I do not see the end goal which would entice me to do it. Except for maybe exploring what you can buy and/or reaching the top (doesn't work for me in this game sorry). For what it's worth I like the rest of it, maybe try adding some other ways of interacting with other players?