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Hey! I never intended to flesh the Collective out myself, leaving it open to interpretation whether they even existed in the first place. If I ever did though, it would be a group whose ideals seem right on the surface, tailored to people in your playgroup, but they have a hidden agenda of their own beneath all that - doing the right thing for wrong reasons kind of thing. Use the things your players can get behind as bait for tricking them into working for the collective, then it's up to you to decide if they get rewarded or heartbroken in the end.