I think what would help this game the most is a change to the pacing. Start the scares earlier in the 30-day cycle and gradually keep ramping them up until day 30. Then BAM: the ultimate scare!
This video was actually both super helpful and funny to watch! Thank you!
If you're interested, I made a reaction video to shed some light on your comments. It's always interesting to see someone else play the game, especially their first reactions and things they're confused about!