From your syntax above, why do have ">" instead of " \" ?
I assume that when you open cmd you get
C:\Users\Panda&Kitty
What I usually do is change directory to where I put the jav-it.exe using cd (change directory)
C:\Users\Panda&Kitty cd c:\jav-it
Try making it simple by copying all the extracted zip files to c:\jav-it