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(+1)

After playing through most(?) of Snow White's story I've got a couple of questions:

1. Does gifting apple candies and ciders do anything at all. Baskets seem to be the only plot relevant gift.

2. Does gifting characters non-plot-essential clothes and hairstyles have an effect other than cosmetic? Does it increase affinity or something, or should I just ignore them unless I want to see the clothes/hair in question?

(+1)

Cider and candy are only for apologizing to her if she is upset.
Clothes can be used to unlock new things, like in scenes for example, and can also play on affinity (especially in the next update which will be on Emee for example)

But otherwise yes, it's mostly cosmetic.