One thing that could have been done would be to put a 100% discount on Steam as well. Every now and then a game does that and people can just add it to their library for free while the promo is running and it will stay there afterwards. That way no one can scam you and resell keys.
Viewing post in One year Anniversary & valuable experience with scammers
All excuses, they could have done it a hundred ways. Like they said, they are "gamers" and they know since the beggining what they could do but they choose to lie to us so we would subscribe to their newsletter. Dissapointed but not surprised. I've already unsubs and wont be looking for anything from this company again.